Postimees Grupp

Challenge

Postimees Group, Estonia's largest media company, faced a rapidly changing media landscape where artificial intelligence is fundamentally transforming content creation and distribution processes. The organization needed a comprehensive approach to bring the entire team up to speed with AI capabilities.

Solution

Productory delivered a comprehensive AI development program: customized training for 8 different departments - from leadership to journalists, IT to sales. Each team received their own domain-specific program.

20+ training sessions in three formats:

• Intensive courses - Deep strategic AI training for leadership
• Basic training - AI fundamentals for journalists, sales, and other teams
• Domain workshops - Customized practical sessions for specialists

Departments included:

• Editorial and journalists - AI in the news lifecycle, content creation, fact-checking
• IT and development - AI in software development, designers, support and ops teams
• Leadership - Strategic AI usage and transformation management
• HR - AI in personnel management
• Sales and marketing - Campaign personalization
• Data analysis - Data-focused training
• Audio/Video and TV - Specialized workshop

Results

As a result of the training, Postimees Group's teams have started actively using AI tools in their daily work, which has increased efficiency and allowed them to focus on higher-value tasks.